Saturday, June 21, 2014

Larger than life

As I've been going through the stacks and stacks and stacks of Life magazines given to me by illustrator C.F. Payne, I keep coming across striking advertisements.

No surprise there. Advertising companies have always been at the forefront of graphic design. But there are few that seem as fresh today as then. Among them, ads for Curtiss candy company, makers of all kinds of goodies, including the yummy Butterfinger and Baby Ruth bars. (Love the tagline for Butterfinger: "rich in dextrose." The food police would have a field day with that today.)

The ads are big, bold and modern. The only bad thing about them? They were placed on opposite pages, not the magazines' centerfolds. Even so, they'd be terrific framed. Joining them would be tricky. I tried to remove the pages carefully, but it is old paper (circa 1940s).

Here are the ads found so far, you can get an idea of their size in the images shot on my cutting mat and with the ruler … imagine the impact of turning the page and seeing one of these.

1 comment:

  1. Meant to catch the eye, and they DO!!! Yes, they would be amazing framed as is...great finds! Laura